| Health Check (online here) |
A high level review of your marketing function to identify opportunities to improve performance. |
| Marketing Audit |
A more in-depth Audit of your current marketing function to identify areas for improvement and recommend a course of action. We will provide a prioritised action plan, identifying the cost and expected benefit of each component. Normally combined with an Audit of the sales function to ensure sales and marketing efforts are synchronised and working together effectively. |
| Strategy |
We review where you are, research your opportunities and identify your markets to help you define your high level marketing strategy. |
| Segmentation |
An exercise to identify the market sectors and niches where you should be focusing. |
| Research |
Local and international market assessment, product or service, positioning and price competitive analysis. |
| Planning and delivery |
Planning and management of marketing initiatives to ensure successful delivery of your marketing strategy. |
| Product development |
Commercial and technical Audits and development support for your products and services. |
| Market communications, Advertising and PR |
The creation, management and execution of a cost effective communications plan |
| Demand generation |
Developing and managing cost effective, scalable and measureable solutions. |
| Health Check (online here) |
High level review of your sales function to identify opportunities to improve performance |
| Sales Audit |
A more in-depth Audit of your current sales function to identify areas for improvement. We will provide a prioritised action plan, identifying the cost and expected return of each component. Normally combined with an Audit of the sales function to ensure sales and marketing efforts are synchronised and working together effectively. |
| Strategy |
Based on your medium to long-term goals we will identify and recommend the best route for sustainable and cost effective sales achievement. |
| Management |
The implementation of a robust sales management process. Balancing team and company input and rewards. |
| Processes |
We work with you to develop and implement sales processes to keep you customer happy and your business growing. |
| Account management |
The review, refinement or development of an account management programme for your organisation |
| New Business development |
Acquisition and activation of new customers and markets for your products and services. |
| Bid management |
The management of major bids. The development and / or refinement of your bid processes. |
| Independent Review Process |
The development, management and operation of an independent structured review process covering pipelines, forecasts, account plans, and major bids. |
| Pipeline review |
An in-depth review of your sales pipeline covering prospects, retention, account plans and major bids. |
| Lead Generation |
The development and implementation of scalable and cost effective lead generation initiatives. |
| Training, coaching and mentoring |
Many organisations make the statement that their people are their biggest asset. Our view is that to be truly successful an organisation must focus both on the skills of their people and the processes they use to carry out their roles. We often see companies who focus on one at the expense of the other. We will carry out an assessment of the capabilities of each member of your team and draw up a personalised programme based upon a mix of training, mentoring and coaching to enable them to maximise their potential. |
| Interim and embedded resources |
In certain instances you may wish to test out a new market but don’t want to recruit your own staff until you are certain that the market exists. We can quickly deploy and manage a team of people to take responsibility for functions on your behalf. |
| Identification and assimilation of resources |
This innovative approach bridges the gap between the deployment of an interim team and the recruitment of your own people. Initially, this may feel like the adoption of an interim team to quickly gain traction in the market, based upon our local knowledge. However, these resources are placed with you on the assumption that you will want them to become your employees once they have proven themselves. We remain fully involved throughout to ensure that the team delivers the results for which you are looking. |
| Supporting tools |
Selection and implementation of best of breed tools to support and drive performance. |
