Health Check | Acentis

Die, Thrive or Survive? How does your company shape up for the future?

Take our online Sales and Marketing Health Check now and at the end we'll tell you what we think.......

Marketing Planning Health Check:

Here's a list of the benefits of marketing planning. With your company in mind, select the most appropriate answers:

You have not answered:

1. Our approach to marketing planning ensures that we get a high level of coordination of our various marketing activities

2. Our marketing planning process enables us to identify unexpected developments in advance

3. Because of the way we approach marketing planning there is an increased readiness for the organisation to change in response to the issues 'flagged up' .

4. When we are faced with the unexpected, our marketing planning process minimizes the risk of non-rational responses

5. Having a marketing plan reduces the conflicts between managers regarding 'where the company should be going'

6. Our marketing plan improves communications about market-related issues

7. Because of our marketing planning process, management are forced to think ahead systematically

8. Having a marketing plan enables us to match our resources to opportunities in an effective way

9. Our marketing plan provides us with a useful framework for a continuing review of progress

10. Our marketing planning has led us to develop more profitable marketing strategies